



This project was inspired by Madame Rue, the famed fortune teller from the classic song Love Potion No. 9.
The candle collection features a line of alluring candles and fragrances designed to captivate the senses and evoke an air of mystique and enchantment.
The challenge was to create a packaging concept that reflects the magical and mysterious essence of Madame Rue. We wanted to blend elements of mysticism, vintage allure, and dark elegance to echo the enchanting qualities of the products. The design incorporates soft, ethereal hues paired with bold typography to create a spellbinding visual experience.
From curating the mood to finalizing every intricate detail, this project reflects the balance between enchantment and sophistication that Madame Rue embodies.
Brand Identity
Logo, packaging, illustrations, icons
